Project Role: Creative Director, 3D Motion Designer & 2D Motion Designer

As Creative Director and 2D Motion Designer for Vestmark, my focus was on simplifying and refining their UI screens to create a clear, engaging, and user-friendly experience. The client wanted to highlight the platform’s ease of use while effectively communicating why Vestmark is the ideal solution.

Challenges & Solutions

A key challenge was redesigning their UI screens to enhance clarity and usability while ensuring they remained aligned with the existing brand identity. The objective was to refine the visuals in a way that made them more intuitive and visually appealing without drastically altering their original look.

Another challenge was condensing their script to fit within a one-minute animation while keeping the messaging impactful. Through multiple revisions, we streamlined the content to ensure it was concise, engaging, and easy for viewers to grasp, all while maintaining a smooth narrative flow.

By carefully balancing design refinement and clear storytelling, I delivered an engaging motion piece that successfully showcased Vestmark’s platform and its benefits in a compelling and visually polished way.