Project Role: Creative Director, 3D & 2D Motion Designer

For this project, I was responsible for both Creative Direction and Motion Design, overseeing the transition from flat UI elements to a dynamic 3D experience. The client’s goal was to enhance their tech-driven brand identity by exploring how 3D motion graphics could elevate their messaging while staying true to their existing visual style.

Challenges & Solutions

The biggest challenge was reimagining a traditionally 2D UI in a fully 3D space while maintaining usability, clarity, and brand consistency. The client wanted to push beyond their standard 2D graphics but still retain a familiar, intuitive design within the animation.

To solve this, I redesigned and animated UI elements in a 3D environment, carefully integrating depth, motion, and camera dynamics to create a visually compelling yet functional experience. By leveraging a mix of 3D and 2D motion design techniques, I successfully delivered an engaging animation that expanded their brand’s creative possibilities while preserving its original identity.