Project Role: Creative Director & 3D Artist

For this project, I served as both Creative Director and 3D Artist, ensuring the client’s vision was creatively implemented in a sleek and modern way. I collaborated with a 3D modeler and an on-set specialist capturing HDRIs to seamlessly integrate CGI with live-action footage. My workflow involved Substance Painter, Cinema 4D, and Redshift for high-quality rendering and realistic textures.

Challenges & Solutions

One of the key challenges was ensuring the 3D elements matched the live-action footage as closely as possible to create a natural, cohesive look. Another challenge was seamlessly blending the turf and HDRI lighting, making them feel like a unified, photorealistic environment. By refining materials, adjusting lighting, and leveraging HDRI data, I was able to bring everything together for a visually convincing final result.