Process Breakdown

Project Role: Brand Identity & Senior Motion Designer

Formats: 16×9 primary, designed with multi-format adaptation in mind.

This internal spec project explores how UI screens can be integrated into a 3D environment as part of a cohesive motion system.

The focus was on designing clear, intentional motion that bridges 2D interface elements and 3D spatial context, treating UI not as an overlay but as an integrated component of the environment. By combining 2D and 3D animation techniques, the project demonstrates how interface-driven content can live naturally within a dimensional space while maintaining clarity, hierarchy, and visual consistency.

Challenges & Solutions

The main focus of this project was merging 2D motion graphics with 3D motion design while utilizing materials and lighting to create a polished, dynamic animation. I experimented with different techniques to ensure the UI elements felt immersive and interactive within the 3D space.

By carefully balancing 2D animation principles with 3D depth and realism, I was able to create a compelling visual style that demonstrates the potential of integrating UI into a motion-driven 3D environment.