Cherrish

Process Breakdown

Project Role: Art Direction & Senior Motion Designer

Formats: 16×9, designed for social advertising

This project focused on creating a visually striking CGI spot designed for short-form social advertising.

The objective was to showcase the product in a bold, refreshing way by placing it within a stylized 3D environment built around cherries as a core visual motif. The piece needed to feel energetic and eye-catching while maintaining a clear product focus suitable for fast-paced social feeds.

To achieve this, fluid simulations and splash effects were incorporated to add motion, energy, and realism to the scene. These elements were carefully balanced to support the product rather than overwhelm it, resulting in a concise, high-impact animation that draws attention and reinforces the product’s visual appeal.

Result

The final animation delivers a punchy, visually engaging advertisement tailored for social platforms. By combining controlled CGI, dynamic simulation work, and focused art direction, the piece highlights the product in a way that feels fresh, modern, and immediately engaging within a short-form context.